Redefining Kid Bike Sales with Shopify Plus Optimization and Redesign for Early Rider

Early Rider, a revolutionary kid bike manufacturer, joined GenovaWebArt to improve their online presence. Creating premium, adult-level children’s bicycles, they jumped on a solid redesign, Online Store 2.0, and Shopify Plus journey with our team.

Early Rider online store, Shopify Plus design and development example - GenovaWebArt case study, banner image

CLIENT

Early Rider

INDUSTRY

Manufacturing

TECHNOLOGY

Shopify Plus

Collaboration

2017 - now

Early Rider online store, Shopify Design & Development example - GenovaWebArt case study

The Challenge

Early Rider requested that we provide website support and help them set up the expansion stores. Another goal was to develop a custom application for optimized product, stock, and order management. Our other projects included gradually introducing the redesign and simultaneously transitioning Early Rider’s website to Online Store 2.0. Finally, our aim was to develop the Lifer community functionality and create customized forms for B2B and warranty purposes, seamlessly integrating them with our custom app as well as Gorgias and Klaviyo.

The Solution

Our solutions encompassed ongoing support for four Early Rider’s websites and constant functionality expansion. We implemented a custom app that synchronizes inventory stocks between two stores and the Lifer feature that boosts customer loyalty.

Besides that, GenovaWebArt integrated one client’s store with a third-party marketplace and connected Early Rider with a custom application, Gorgias, and Klaviyo. We also created functional product detail page templates that reveal new page sections as users scroll. Our team has migrated Early Rider to Online Store 2.0 and facilitates our client’s international growth by opening new stores in other countries.

Services we provided

Shopify Design

Shopify Theme development

Shopify App development

Internationalization

Maintenance & Ongoing Support

Services We Delivered

GenovaWebArt helped Early Rider expand their reach and sell their bikes more easily through several services.

Early Rider online store, beginner bikes store from UK - GenovaWebArt Shopify Plus agency, case study, services we delivered section

Custom App Development

Our team has created a bespoke app for product, order, and stock management. It allowed Early Rider to reach advanced features beyond the standard Shopify theme.

Redesign

GenovaWebArt experts handled a comprehensive website redesign, simultaneously transforming templates into JSON format using Sections Everywhere. We also created an engaging product page template containing all product details.

Shopify Plus Development

We decided to choose the Shopify Plus plan for Early Rider. It allowed us to reap the advanced Shopify features’ benefits, including Shopify Flow, Shopify Scripts, Checkout Optimization, and Shopify Plus API, and make the development process more efficient and less time-consuming.

Early Rider online store, Youth cycling store from UK - GenovaWebArt Shopify Plus agency, case study, services we delivered section

Ongoing Support

Delivering constant support and updates is at the core of our partnership with Early Rider. We strive to enhance the existing features, implement new ones, and tailor our client’s store to the latest Shopify innovations.

Internationalization

GenovaWebArt facilitated the Early Rider’s global expansion. We addressed the technical aspects and optimized for international SEO to ensure a seamless transition into new markets.

Early Rider online store, Home page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Early Rider online store, Collection page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Early Rider online store, Product page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Early Rider online store, Cart page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study

Shopify Development We Delivered

Our theme and app developers handled several tasks on Shopify’s technical side.

Early Rider online store, Kids bicycle manufacturer store from UK - GenovaWebArt Shopify Plus agency, case study, services we delivered section

Custom App Development

We created an app that allowed Early Rider to use various features: stock synchronization, comparison functionality, back-in-stock notifications, Lifer program, warranty, and B2B forms, and integration with Galaxus for data transfer and order processing. GenovaWebArt constantly updates the application to ensure its relevance.

Klaviyo Integration

We managed custom integration with Klaviyo, so Early Rider gets additional data for profile segmentation, analytics, and flows. Data from various forms seamlessly transfers to the client’s dashboard, enabling personalized email communication with segmented audiences.

Customer Portal Development

When working on the Lifers project, we refined the customer portal and introduced a registration form for Lifers, i.e., community members. Our experts also linked the validation process to the custom app.

Kit and Kin online store, Shopify development we delivered, Website Speed Boost - GenovaWebArt case study

Powerful PDP Templates

When collaborating with the client’s team, we created unique and informative product pages that fully reflect product details: parameters, technical specs, images, and customer reviews. We also added navigation on the product page for a more convenient transition between sections. On top of that, our client can edit all page info through the customizer, metafields, and product admin, using a single template for various products.

Website Speed

GenovaWebArt ensured that Early Rider’s website outperformed similar sites in terms of speed. Google PageSpeed Insights and Google Lighthouse tests confirm this.

Early Rider online store, Home page, mobile screenshot - GenovaWebArt, Shopify Plus agency case study
Early Rider online store, Collection page, mobile screenshot - GenovaWebArt, Shopify Plus agency case study
Early Rider online store, Product page, mobile screenshot - GenovaWebArt, Shopify Plus agency case study
Early Rider online store, Cart and Checkout pages, mobile screenshot - GenovaWebArt, Shopify Plus agency case study

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