Transnational Extension: Shopify Plus Store Development for Yara

Yara, the world’s leading crop nutrition company, has been GenovaWebArt’s partner since 2016. Honoring the 1905 brand identity and making the most of Shopify Plus, we’ve built an efficient sales solution that paves Yara’s way across different countries.

Yara online store, Shopify Plus development example - GenovaWebArt case study, banner image

CLIENT

Yara International

INDUSTRY

Chemical manufacturing

TECHNOLOGY

Shopify Plus

Collaboration

2016 - now

Yara online store, transnational extension example - GenovaWebArt case study

The Challenge

When cooperating with Yara International, we found that out-of-the-box Shopify functionality wasn’t enough. That’s why our team had to empower the client’s stores with custom features. Those included customer and product catalog grouping and management systems, nonstandard discount creation, serial numbers for specific product uploads and their automatic and manual assignment, automatic generation of customizable values for each store and product, convenient management of individual legacy documents, and affiliate program setup.

The Solution

Our frontend developers delivered the Shopify Theme with a clean design that met Yara’s expectations. Taking Shopify App creation as the project’s core, our backend developers built a custom Shopify application to implement all the required bespoke features.

Our solution encompassed a powerful store management tool that covered functionalities identified as core requirements for international markets. The app GenovaWebArt developed expanded Shopify websites’ capabilities, allowing individual settings based on each separate store’s and market’s specific needs.

Services we provided

Custom Shopify Theme development

Shopify App development

Internationalization

Ongoing Support

Services We Delivered

GenovaWebArt handled several large-scale tasks that facilitated Yara’s expansion:

Yara International online store, Services we delivered, Chemical Shopify Plus store from Norway - GenovaWebArt Shopify agency, case study, services we delivered section

Shopify Theme Development

Our frontend developers set up the Shopify theme following Yara’s brand heritage. We leveraged the industry’s best practices and integrated the required features to bring value to the customers.

Custom Functionality Development

GenovaWebArt’s app development team created a custom Shopify application to unlock advanced features for Yara’s storefront. We offered a robust store management and website administration tool.

Mobile Responsiveness

The website theme layout we delivered adapts its content to suit any device. Our optimized design ensures the best customer experience across every dimension, from pocket-sized gadgets to large screens.

Dedicated Team

Focusing on Yara’s project success, we allocated a dedicated team to channel their expertise into supreme results within the agreed timeframe. While achieving this goal, we held numerous online and in-person meetings.

Ongoing Support and Maintenance

GenovaWebArt proceeded with Yara’s project as a technical support provider. We trained system administrators for smooth interaction with the custom app, managed maintenance requests, and fixed bugs upon the webshops’ launch.

Yara International, Shopify Plus development, Home page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Yara International, Shopify Plus development, Collection page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Yara International, Shopify Plus development, Product page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Yara International, Shopify Plus development, Cart page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study

Shopify Development We Delivered

GenovaWebArt provided a spectrum of Shopify development services to give Yara a convenient sales tool.

Yara International online store, Services we delivered, b2b Shopify Plus store from Norway - GenovaWebArt Shopify agency, case study, services we delivered section

Multi-Store Setup for International Growth

Reaping the benefits of Shopify Plus, our team configured Yara stores for different countries. We delivered storefronts with the same brand identity yet in diverse languages, currencies, and delivery options.

Custom Order Management

We introduced the serial number upload feature that caters to specific products in the store. When the orders with these products go through, the serial number assignment can be done automatically or manually. With the custom functionality we set up, Yara’s customers can cancel orders, claim warranties, and return acquired and delivered products.

Extended Product Management

We brought flexibility to product configuration, categorizing each item in the Yara store as a Product or a Service based on custom Shopify app settings. Products can also be grouped and feature individual SAP and VAT numbers, expiration periods, and expected delivery dates. Additionally, app admins can add product details like videos, technical specs, and nutrient composition and set software specifications to get this information displayed on the storefront.

Yara International online store, Services we delivered, enterprise Shopify Plus store from Norway - GenovaWebArt Shopify agency, case study, services we delivered section

Specific Customers Management

The custom Shopify application we developed allows store administrators to create customer groups and assign customers to them, allocate discounts, and change customer groups. The management app also enables saving customer-specific details and notes in the app admin.

Tailored Discounting System

We designed a system for setting up and managing discounts as part of the custom Shopify app. The options include discounted bulk prices for quantity-related bulk prices, customer group discounts for customers based on their belonging to customer groups, and affiliate discounts for customers redirected from the Affiliates’ sites to Yara web shops.

Yara International, Shopify Plus development, Home page & menu, mobile screenshot - GenovaWebArt, Shopify Plus agency case study
Yara International, Shopify Plus development, Collection & Product pages, mobile screenshot - GenovaWebArt, Shopify Plus agency case study
Yara International, Shopify Plus development, Cart & Login page, mobile screenshot - GenovaWebArt, Shopify Plus agency case study

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