Scaling Success: Migrating Kit & Kin to Shopify Plus with Ongoing Support

As Kit & Kin’s trusted partner since 2018, we migrated their online store to Shopify Plus and have been providing Shopify design and development services to support their rapid business expansion. We are proud of our role in Kit & Kin’s growth across multiple stores as a leading sustainable baby care brand founded by Emma Bunton in the UK.

Kit and Kin online store, Shopify Plus development example - GenovaWebArt case study, banner image

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Case Studies
Kit & Kin

CLIENT

Kit and Kin

INDUSTRY

Health and beauty

TECHNOLOGY

Shopify Plus

Collaboration

2018 - now

Kit and Kin online store, migration to Shopify Plus and custom app development example - GenovaWebArt case study

The Challenge

Initially, Kit & Kin entrusted us with migrating their eCommerce store from WooCommerce to Shopify Plus and implemented a custom subscription solution to suit their unique business model. Later, the client opted for our ongoing support services. Owing to that, we’ve been elevating their website’s functionality and driving their brand’s growth for six years.

The Solution

As part of ongoing support, we continuously expanded the website’s capabilities. Our team integrated Kit & Kin with Klaviyo for custom sales analytics and profile segmentation and redesigned the store’s theme using the latest styles and leveraging the Online Store 2.0 benefits. We also set up bespoke stores for Kit & Kin in other countries, each with unique features. Our team have been providing ongoing support and maintenance that have contributed to Kit & Kin's process of achieving their business objectives and expanding their online presence.

Services we provided

Migration to Shopify Plus

Shopify Theme development

Shopify App development

Internationalization

Ongoing Support

Services We Delivered

GenovaWebArt has completed several core tasks supporting Kit & Kin on their journey to success:

Migration from WooCommerce to Shopify Plus

Our team expertly migrated Kit & Kin’s existing business from WooCommerce to Shopify, seamlessly transferring all products, customers, orders, and subscriptions. We also ensured a smooth transition that minimized disruption to customers.

Custom Subscription App Development

Our experts took advantage of the Shopify Subscription APIs and developed a custom subscription app, a core component of Kit & Kin’s online store, allowing customers to purchase products through subscriptions. We are continuously improving this feature, ensuring seamless functionality and enhanced user experience.

Migration to Online Store 2.0

Our team successfully adjusted Kit & Kin’s theme to the Shopify's section everywhere feature, as part of the migration to Online Store 2.0. This modern and convenient feature not only improved the website’s functionality but also streamlined the interaction of customers with the site.

Shopify Plus Development

The GenovaWebArt experts have utilized the full potential of Shopify Plus by developing custom functionalities using Shopify Flow, Shopify Scripts, and other features. Kit & Kin website is currently undergoing migration to Shopify Functions and Shopify Checkout UI Extension, further enriching its performance and capabilities.

Ongoing Support

We have been providing ongoing support to Kit & Kin, constantly improving the website for enhanced customer experience and merchant convenience. Our specialists have implemented the latest technical updates and followed best practices in Shopify to ensure the website’s optimal operation throughout our collaboration.

Internationalization

GenovaWebArt has helped Kit & Kin expand their business to other countries by addressing technical challenges and implementing International SEO strategies. As a result, we reached a smooth website internationalization.

Kit and Kin online store, services we delivered, Home page, desktop - GenovaWebArt case study

Kit and Kin online store, services we delivered, Collection page, desktop - GenovaWebArt case study

Kit and Kin online store, services we delivered, Custom bundle page, desktop - GenovaWebArt case study

Shopify Development We Delivered

Our Shopify theme and app developers have put much effort into the Kit & Kin site development. These are some of the tasks we completed:

Subscription API Migration

When the Subscription API appeared, our team migrated Kit & Kin to this system, optimizing it with custom features that suited the client’s unique business processes. As a result, we could continuously improve the subscription options, implementing extra functionalities like adding one-time products to the next renewal.

Klaviyo Integration

Our team has integrated Kit & Kin with Klaviyo, enabling them to leverage additional data for advanced profile segmentation, comprehensive analytics, and personalized flows. Thus, we helped Kit & Kin optimize their customer engagement efforts.

Customer Portal Development

GenovaWebArt has built a comprehensive customer portal for Kit & Kin. It provides features like updating subscription products, managing renewal delivery dates and frequency, pausing products, and adding one-time products to the next renewal order. We also enabled creating unscheduled renewals, skipping the next renewal, and applying discount codes to the next renewal orders.

Kit and Kin online store, Shopify development we delivered, Website Speed Boost - GenovaWebArt case study

Comprehensive Subscription App’s Admin Panel Development

We have also delivered an admin panel for the subscription app, providing enhanced flexibility and management over subscriptions. With this panel, the team can adjust settings and track the history of each subscription, including activities made by customers and staff members. It also allows the team to handle subscriptions from the back end, completing more actions than the range of activities available for the customers from the customer portal.

Complex Out-of-Stock Functionality Implementation

GenovaWebArt has enabled complex out-of-stock logic tailored to different subscription product types. Renewals aren’t created if specific products are out of stock, and the renewal dates of these subscriptions adjust to the back-in-stock expected date. As for other product types, renewals are generated without including out-of-stock items, and the products that become available again are automatically added to the subscription product range.

Sophisticated Bundling Implementation

The GenovaWebArt team has set up multi-buy options and sophisticated product bundles that comprise different variations of products and bundles. As a result, customers can assemble their perfect bundle by choosing between pre-selected and customer-selected products. We used metaobjects and metafields to implement this feature.

Website Speed Boost

We have also increased Kit & Kin’s website speed, and now it significantly outperforms similar stores. This improvement is confirmed by Google PageSpeed Insights and Google Lighthouse tests.