Ten Thousand Store’s Success with GenovaWebArt’s Transformative Touch

Since partnering in 2018, GenovaWebArt has ventured to redesign the online store for Ten Thousand, a prominent activewear brand based in New York. Our Shopify design and development team has improved the store’s functionality and integrated new features. Discover how we keep elevating Ten Thousand day-by-day with our transformative Shopify expertise.

Ten Thousand, Shopify Plus redesign example - GenovaWebArt case study, banner image

CLIENT

Ten Thousand

INDUSTRY

Retail clothing and fashion

TECHNOLOGY

Shopify Plus

Collaboration

2017 - now

Ten Thousand online store, Shopify redesign and custom functionality development example - GenovaWebArt case study

The Challenge

Our primary challenge was shifting design requirements — the GenovaWebArt team had to handle several rounds of Ten Thousand store redesign in 2018, 2019, and, currently, in 2023. As we worked through these changes, ongoing support became crucial, requiring us to improve existing features and add new functionality. Finally, our experts jumped on the continuous A/B testing of website pages’ design elements.

The Solution

Our solutions for the Ten Thousand store encompassed various aspects of Shopify design and development. The redesign of 2023 marked a milestone, as we integrated the much-anticipated Online Store 2.0 on the product pages.

Throughout the ongoing support, the GenovaWebArt team constantly expands the existing Ten Thousand store’s features. We implemented a complex and multi-component product structure using metafields as part of this endeavor.

Services we provided

Custom Shopify Theme development

Shopify Theme Redesign

Shopify App development

AB Testing

Growth support

Services We Delivered

Aiming to facilitate the Ten Thousand’s transformation, the GenovaWebArt team provided these services.

Ten Thousand online store, Sport apparel Shopify Plus store from New York - GenovaWebArt Shopify agency, case study, services we delivered section

Product Page

Our experts implemented several functionalities on the product page. For example, a “Pairs Well With” feature allows customers to add companion products like shorts and t-shirts. Also, we introduced a “Size Guide” tailored to Ten Thousand’s main products.

Checkout Upsell

We introduced an upsell strategy, “Complete Your Kit,” within the checkout process. The block suggests adding up to three products, based on the items in the customer’s cart. This way, our system presents suitable options or hides the block, creating a personalized and persuasive upselling experience.

Products

Since Shopify has a limit of three product variants maximum, our team devised a creative solution to show four options in Ten Thousand’s shorts. For “Color,” “Size,” “Inseam,” and “Liner,” we introduced two separate products in the admin panel (“Interval Short Liner” and “Interval Short No Liner”) and presented them as one on the front-end product page.

Product Bundles

By implementing “Packs & Kits,” our team allowed customers to purchase a suggested 2–3 product set at a discount. We developed this “Discount Packs” functionality leveraging Shopify Scripts.

Ten Thousand online store, Services we delivered, Athletic apparel Shopify Plus store from USA - GenovaWebArt Shopify agency, case study, services we delivered section

Build Your Kit

The GenovaWebArt team introduced the “Build Your Kit” feature, enabling customers to handpick their desired set of products at a special discounted rate. We brought this functionality to life through Shopify Scripts.

Landing Pages

Transforming our client’s ideas into reality, GenovaWebArt experts created functional landing pages. We ensured a smooth combination of Ten Thousand’s store design with robust functionality.

Shopify Plus

In our cooperation with Ten Thousand, we reap the benefits of the Shopify Plus pricing plan. It allows us to maximize all Shopify features’ potential, from Shopify Flow and Shopify Scripts to Checkout Optimization.

Ongoing Support

Being steadfast partners in Ten Thousand’s transformation, we continuously improve this online store to make it convenient for both customers and merchants. Throughout our commitment, we focus on the latest technical updates and best practices in the Shopify ecosystem.

Ten Thousand, Shopify Plus development, Home page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Ten Thousand, Shopify Plus development, Collection page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Ten Thousand, Shopify Plus development, Product bundle page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study
Ten Thousand, Shopify Plus development, Product page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study

Shopify Development We Delivered

Our Shopify theme developers and Shopify app developers have handled a lot of work for Ten Thousand, and here are some examples.

Ten Thousand online store, Gym apparel Shopify Plus store from New York - GenovaWebArt Shopify agency, case study, services we delivered section

Shopify Scripts

Leveraging profound expertise in Shopify Scripts, GenovaWebArt solved complex tasks with simple yet effective solutions. This background allowed us to introduce numerous helpful features in the Ten Thousand store.

Klaviyo Integration

Our team provided Ten Thousand with custom integration of the Klaviyo marketing tool. It allowed our client to gather additional insights for analytics, profile segmentation, and flows.

Refersion Integration

Since Ten Thousand has an ambassador program, our team had to facilitate brand ambassador management. For that, we integrated Refersion, a leading platform in this domain.

Ten Thousand online store, Sport clothes Shopify Plus store from New York - GenovaWebArt Shopify agency, case study, services we delivered section

Advanced Integrations

GenovaWebArt takes customization seriously. We styled and extended advanced features following Ten Thousand requirements, integrating the “Careers” page, “Wishlist,” and “Track My Order” functionalities.

A/B Testing

Our technical expertise played a pivotal role in A/B testing. From checking entire pages before publication to improving separate blocks, the GenovaWebArt team ensured that the store’s each element was thoroughly reviewed.

Ten Thousand, Shopify Plus development, Home page & menu, mobile screenshot - GenovaWebArt, Shopify Plus agency case study
Ten Thousand, Shopify Plus development, Collection & Product pages, mobile screenshot - GenovaWebArt, Shopify Plus agency case study
Ten Thousand, Shopify Plus development, Product bundle & Cart drawer, mobile screenshot - GenovaWebArt, Shopify Plus agency case study
Ten Thousand, Shopify Plus development, Checkout upsell & ambassador programm page, mobile screenshot - GenovaWebArt, Shopify Plus agency case study

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