The updated Ten Thousand storefront became smarter, faster, and more profitable, driving 550% revenue growth within the first two years after the redesign launch. Smart upsell mechanics increased cart value, dynamic product logic streamlined shopping, and continuous optimization ensured the site kept improving month after month. Today, Ten Thousand runs on a scalable, deeply customized Shopify architecture flexible enough to support constant experimentation and growth.

Redesign & Continuous Optimization

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Ten Thousand is a New York–based performance activewear brand trusted by athletes and fitness communities nationwide. Since 2018, the brand has partnered with GenovaWebArt to redesign, optimize, and continuously scale its Shopify store. What started as a redesign evolved into a long-term technical partnership: multiple store refreshes, migration to Shopify Online Store 2.0, and ongoing CRO-driven improvements across key revenue paths.

Elevated Experience

A clean, focused journey that mirrors Ten Thousand’s
performance-driven mindset.
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★★★★★
From my perspective, we’ve seen exponential growth since we switched over to the new design they implemented for us. We’ve seen around a 550% growth in revenue since launching the new site. We’ve seen over 8,000 5-star reviews on the product, brand, and overall experience.
Conversion rates have been steady around the 4%-5% range, which is amazing and has dramatically increased from the 1%–2% range we previously had. We had a great experience. They did it seamlessly. I couldn’t be happier.

— Dominic Volini, Creative Director

Client

Ten Thousand

Industry

Activewear & Training Gear

Collaboration

2017 - 2025

Services we provided

Features

Pairs Well With
Tailored Size Guide
Cart & Checkout Upsell
Complete Your Kit
Sibling Products
Product Bundles
Build Your Kit
Custom Landing Pages
Wishlist
Track My Order
Metafields
Metaobjects
Online Store 2.0
Shopify Scripts
A/B testing
Shopify Functions
Shopify Flow
Checkout UI Extensions
Ongoing support

Partners & Intergrations

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Where It All Began

GenovaWebArt partnered with Ten Thousand through multiple store updates in 2018, 2019, and 2023, adapting quickly to changing design requirements. We enhanced existing features, introduced new functionality, and ran continuous A/B testing to ensure every page performed at its best — delivering a seamless, high-conversion shopping experience.

Transitioning to Shopify Online Store 2.0 became the critical milestone. It opened the door to flexible layouts, dynamic PDP components, and scalable product structures powered by metafields. With the right architecture in place, we could finally experiment, iterate, and ship improvements without heavy development overhead.
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Our Approach

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We transformed the product experience to prioritize clarity, personalization, and seamless upsell.
  • Smarter Product Pages: A custom “Pairs Well With” module and tailored Size Guide increase shopper confidence and drive complete kit purchases.

  • Checkout Upsell: “Complete Your Kit” suggests up to three relevant add-ons based on cart contents - disappearing when not useful to keep checkout clean and focused.

  • Bundles & Kit Builder: Shopify Scripts power discounted bundles, boosting AOV without aggressive tactics.

  • Continuous Optimization: Ongoing A/B testing ensures every page and UI element is data‑driven, maximizing performance and conversions.
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Success

Ten Thousand benefited from a Shopify ecosystem designed for scale — flexible product architecture, dynamic upsell logic, and conversion-focused product pages created a system that continually improved through iterative A/B testing.

The long-term partnership delivered reliable execution, fast turnarounds, and proactive optimization, ensuring the store evolved alongside the brand’s growth and ambitions.

Ready To Get Started?

If you’re looking for Shopify web development services and long-term eCommerce growth, we’re here to help.
Let’s discuss how GenovaWebArt can support your next project.

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