Winky Lux | Case Study | Shopify Scripts and custom code| GenovaWebArt

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Winky Lux

CLIENT

Winky Lux

INDUSTRY

Beauty and Cosmetics

TECHNOLOGY

Shopify Plus

Collaboration

2020 - now

Winky Lux online store, Shopify Scripts and custom code development example - GenovaWebArt case study

The Challenge

Winky Lux asked our team to implement new features and expand their existing “Promo” solutions for discounting. The brand also requested the GenovaWebArt team to create a “Skincare Quiz” functionality and a relevant app for statistics collection.

Another challenge we encountered was a complete website redesign. With the foundation firmly laid, our experts embarked on ongoing support, constantly fine-tuning the Winky Lux store.

The Solution

In tackling Winky Lux’s requirements, we introduced a complex discount system using custom code and Shopify Scripts. Our team also developed bespoke “Skincare Quiz” functionality, empowering customers to make skincare decisions based on their skin type, age, and other parameters.

During a complete theme redesign, we used a paid Shopify theme as a foundation, adding unique designs and custom features. As part of this process, our team revamped fonts and styles, created new landing pages, and optimized existing functionalities. We also used JSON templates in Online Store 2.0 and metafields to enhance the Winky Lux store’s online presence with modern approaches.

Services We Provided

Shopify Theme Redesign

Custom Shopify Theme development

Shopify App development

Marketing tools integration

Growth support

Services We Delivered

GenovaWebArt facilitated Winky Lux’s success with these services.

Promo Solutions

Using Shopify Scripts, we developed a unique and highly flexible functionality for setting up discounts. Among the tailored conditions, it encompasses “Gift With a Purchase” offers with free products and “Buy More Get More” promotions with multi-level discounts based on purchase amount and price. Also, the functionality includes special conditions for “VIP Rewards Program” members and automated promotion scheduling.

Skincare Quiz

We created an engaging and personalized experience for Winky Lux customers. Our interactive functionality goes beyond the ordinary, offering custom skincare product recommendations tailored to individual skin issues, types, ages, and care routines. Plus, by taking the “Skincare Quiz,” buyers earn “Rewards” points that unlock discounts on future orders, making their journey toward radiant skin more beneficial.

Website Redesign

We ventured on a comprehensive website redesign in close cooperation with the client’s team and creative specialists. Our goal was to refresh the style and create user-friendly pages and product displays — all while maintaining the brand’s distinctive look and feel. Leveraging the premium Shopify theme as the basis, we optimized development time and efficiently delivered new templates and sections. Our experts used Online Store 2.0 capabilities as flexible templates and metafields to streamline the development process and facilitate the client’s work with the store’s content.

Shopify Plus

Winky Lux uses a Shopify Plus pricing plan, which is a significant advantage for their online store customization. The cutting-edge features we can leverage include Shopify Flow, Shopify Scripts, Checkout Optimization, and the Shopify Plus API.

Ongoing Support

Throughout our cooperation with Winky Lux, we continuously improve their website’s functionality and user experience for merchants and customers. We also ensure their online store keeps up with the latest advancements in the eCommerce industry and the Shopify platform itself.

Winky Lux, Shopify Plus development, Home page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study

Winky Lux, Shopify Plus development, Collection page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study

Winky Lux, Shopify Plus development, Product page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study

Winky Lux, Shopify Plus development, Rewards program page, desktop screenshot - GenovaWebArt, Shopify Plus agency case study

Shopify Development We Delivered

Our team of experienced Shopify developers and designers handled several Shopify-related tasks for Winky Lux.

Winky Lux online store, Beauty Shopify store from New York - GenovaWebArt Shopify agency, case study, services we delivered section

Shopify Scripts

Our profound expertise in Shopify Scripts enabled us to solve intricate tasks with simplicity. Owing to this solution, we delivered most of the Winky Lux store’s custom functionality.

Klaviyo Integration

We seamlessly integrated Winky Lux’s store with Klaviyo, a tool for advanced profile segmentation, analytics, and flows. This solution proved highly beneficial for our client, allowing for better marketing campaigns and higher customer engagement.

Winky Lux online store, Skincare Shopify store from New York - GenovaWebArt Shopify agency, case study, services we delivered section

Loyalty and Rewards

Our team leveraged Yotpo for Winky Lux’s loyalty program to fine-tune campaigns and design stunning reward blocks that blend with the website’s style. Thus, beyond a cohesive visual experience, we achieved personalized campaigns that enabled grouping customers, sending special offers, and providing tailored discounts.

Website Speed

GenovaWebArt prioritizes website speed by constantly refining existing functionalities and implementing custom solutions. Our bespoke features substitute multiple apps and minimize the load caused by application requests and script processing, delivering a smooth browsing experience to customers.