Le Monde Gourmand

D2C Redesign for Le Monde Gourmand

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Le Monde Gourmand, a US-based brand making gourmand-inspired perfumes an affordable luxury for trend-conscious millennials and Gen Z, turned to GenovaWebArt to redesign and relaunch its D2C store. The shift to Shopify 2.0 enabled faster load times, customizable layouts, and improved support for cross-sell/upsell functionality.

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★★★★★

Far more flexible than any US-based agency I've worked
alongside, GenovaWebArt adjusted scope with ease, delivered fast Shopify development turnarounds without ‘rush’ fees, and provided consistent technical support as our brand scaled.Beyond standard delivery, the team demonstrated initiative by preparing e-commerce optimization recommendations when they saw unused capacity – a proactive approach that added value at every stage of our partnership.

— Anna Marie Subler

Collaboration

Sep 2022 – Mar 2025

Client

Le Monde Gourmand

Industry

Beauty & Fragrance

Our Services

Features

Dynamic templates

Metafields logic

Metaobjects setup

Product filters

Cross sell

Upsell modules

GWP promotions

BOGO offers

CRO linking

Collection linking

Landing pages

Campaign pages

BFCM support

Loyalty integration

Reviews integration

Lookbook feature

Product discovery

Merchandising tools

AOV optimization

Conversion optimization

Partners & Intergrations

The Starting Point

LMG’s legacy Shopify setup was slow, inflexible, and difficult to scale. Outdated templates limited merchandising, while core e-commerce tools like cross-sell, upsell, and loyalty features couldn’t perform at the level the brand needed. As a result, the customer experience felt fragmented and conversion opportunities were lost.

To fix this, LMG needed a full redesign and migration to Shopify 2.0. The goals were clear: improve conversion rates, increase AOV through smarter merchandising and product recommendations, elevate the loyalty experience, and build a scalable foundation for long-term growth. Transitioning to Shopify Online Store 2.0 wasn’t just a refresh — it was a strategic move for performance and future expansion.

Our Take

GET A QUOTE

Leveraging our Shopify expertise, we rebuilt the store while preserving LMG’s custom scent-notes icon logic – a technical detail that saved both time and budget.

To improve product discovery, we added custom filtering based on scent family and notes, dynamic PDP templates powered by metafields/metaobjects, and advanced cross-sell modules like Layer Well With and AI-driven recommendations.

We also implemented custom GWP and BOGO promotions, CRO-focused collection linking, dedicated campaign landing pages, and full BFCM support. Integrations with LoyaltyLion, Okendo, and a new Lookbook enhanced loyalty, reviews, brand storytelling, and user engagement.

Success

After launching the redesigned Shopify 2.0 store, performance improved across every major metric. Site sessions grew 437%, driven by faster load times, better merchandising, and a smoother shopping flow. Revenue followed, increasing 178% as customers explored more products and converted more consistently. Loyalty also strengthened, with a 32% jump in returning customers and noticeable lifts in average order value and overall conversion rates – a direct result of custom cross-sell modules, optimized recommendations, and a more rewarding loyalty experience.

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Ready To Get Started?

If you’re looking for Shopify web development services and long-term eCommerce growth, we’re here to help.
Let’s discuss how GenovaWebArt can support your next project.

D2C Redesign for Le Monde Gourmand