The question of how to install GA4 on Shopify has been on the rise recently for an evident reason. Any ecommerce business owner knows how important data is. It helps you understand your customers, adjust your marketing and SEO strategies, and be more in tune with the market. And there is no better tool than the powerful analytical suite from Google.
GA4 started to replace Universal Analytics in March 2023, but not all companies have been rushing to adopt it. We understand the hesitation but find GA4’s powerful tracking a must for modern companies. This is why GenovaWebArt has prepared this guide based on our own experience.
In this article, we’ll teach you how to install Google Analytics on Shopify and configure it to work for you. It’s a step-by-step guide that makes the process straightforward, though we’d be happy to help anyone who still has questions after reading it. You can look at our Shopify case studies to see what our team can do. In the meantime, let’s talk about the installation.