Online shopping, while extremely convenient, comes with one drawback: you cannot touch and try on products. Augmented reality in eCommerce that bridges virtual and physical worlds offers a viable solution to this challenge.
While AR may not fully recreate brick-and-mortar stores, it provides customers with more details about your products. Picture them visualizing furniture in their living spaces or trying on eyeglasses with an AR mask. Given this transformative impact, it’s unsurprising that nearly one-third of US consumers will have used this tech for online purchases by 2025.
Read on to learn more about AR for eCommerce, with its benefits, features, and use cases explained. Explore the potential challenges and considerations before adopting this technology. Leverage GenovaWebArt’s practical insights, backed up by over ten years of eCommerce experience, to push your online store forward.