Are you frustrated with the low ROI of your store’s campaigns? Shopify retargeting could be the game-changer you need. It’s a strategy for re-engaging your website visitors and turning them into loyal customers.
Why is that so crucial, though? People abandon around 70% of shopping carts, meaning lost sales and difficulty meeting your revenue goals. But you can tackle that with Shopify retargeting best practices.
In this article, we’ll explore the top 10 ideas for improving your retargeting campaign on Shopify. As an experienced Shopify vendor, we’ve assisted our clients like Kit & Kin with similar challenges — and we’re ready to share our expertise with you.
Benefits of Shopify Retargeting for Your Business
Retargeting on Shopify can significantly impact your business’s bottom line. Here’s how:
Boost Website Traffic
Retargeting campaigns turn traffic back to your Shopify store. Show relevant ads to previous visitors to remind them of your brand and encourage them to return.
Reduce Abandoned Carts
Around 96% of your website visitors are not ready to buy. Just yet. Retargeting is a decent strategy for recovering lost sales. Remind customers about the items they left behind or offer incentives to reduce cart abandonment rates.
Increase Customer Lifetime Value
Retargeting does more than increase your sales. It also boosts customer lifetime value. It keeps your brand top-of-mind, encourages repeat purchases, upsells, and builds long-term relationships.
Offer Personalized Experiences
The importance of Shopify retargeting lies in delivering personalized messages to your audience. The results are promising: 57% of customers are more likely to spend on brands that offer personalization.
Get Higher ROI
An effective Shopify retargeting campaign offers a strong return on investment (ROI). Target the appropriate audience with a suitable message to optimize your ad spend and generate more revenue.
10 Shopify Retargeting Best Practices
When running a successful retargeting campaign, following Shopify retargeting best practices makes all the difference. Here are the key strategies to consider:
1. Define Your Ideal Customer
Before launching your Shopify retargeting campaign, get to know your ideal customer. Who are you trying to reach? What are their demographics, interests, and buying behaviors? Create detailed customer personas and tailor your retargeting strategy accordingly.
2. Retarget First-Time Visitors
Not every visitor who lands on your Shopify store will make a purchase right away. Retargeting re-engages those who showed interest but didn’t convert.
Focus on users who have browsed your site or added items to their cart but left without completing a purchase. To draw first-time visitors back, consider showing ads featuring the products a visitor viewed or offering exclusive discounts.
3. Retarget on Different Platforms
Don’t limit your Shopify retargeting strategy to just one platform. To truly master how to be omnichannel on Shopify, expand your reach across the channels your target audience uses most frequently. If it’s Facebook, run most of your ads through this platform. Experiment with other services, too. Consider Google Ads, Instagram, Pinterest, LinkedIn, Snapchat, and email campaigns to create a comprehensive retargeting approach.
4. Use Eye-Catching Creatives with Compelling Copy
Your ad creatives are the face of your brand. Use high-quality visuals to capture attention and drive clicks. The accompanying copy should be concise, persuasive, and create a sense of urgency. Most importantly, check whether the ad is relevant to your audience.
5. Segment Your Audience
Each customer is unique. Audience segmentation by demographics, interests, behavior, or purchase history is your way to deliver highly targeted campaigns that work for specific groups. For example, create separate ads for first-time visitors, abandoned cart customers, and repeat buyers.
6. Personalize Your Campaigns
While segmentation is vital, personalization also makes your retargeting ads more effective. Here, you focus on an individual customer rather than the entire group.
To personalize campaigns, use data from user interactions on your site and customize your ad content to each individual’s preferences and behavior. For example, if a user frequently browses a particular category, show them ads featuring products from that category. If they abandoned a cart, include the exact items they haven’t yet bought in your ads. And so on.
Want to personalize your customer experiences even more? Try Shopify headless!
7. Maintain Simplicity
While retargeting offers numerous possibilities, don’t rush to pack everything into one campaign. Avoid overwhelming your audience with too many messages or complex offers. The golden rule is to provide one message or offering at a time.
8. Monitor Retargeting Ad Performance
Tracking your retargeting ads’ performance is crucial to making future campaigns more efficient. Handle data analysis for metrics like click-through rates, conversion rates, return on investment (ROI), customer acquisition cost (CAC), and customer lifetime value (CLV).
Pro Tip: Reduce Costs with Push Notifications
Use push notifications to complement your Shopify eCommerce retargeting tactics. Send timely and relevant messages to your audience to drive conversions without the cost of traditional advertising.
Push notifications work well for abandoned carts, product recommendations, customer feedback requests, and back-in-stock alerts.
Pro Tip 2: Try Shopify Audiences
Leverage Shopify Audiences to build highly targeted customer segments. With this built-in tool, available for Shopify Plus users, you generate an audience list to discover new customers. The list automatically imports into your advertising account. As a result, you can run campaigns specifically for those individuals.
Brief Overview of Shopify Retargeting Apps
While Shopify offers built-in tools for retargeting, many third-party apps do the same (and even more!). Here’s an overview of several popular options:
The importance of Shopify retargeting through third-party apps is hard to overestimate. However, we at GenovaWebArt emphasize an alternative approach:
“Advanced stores are already using the capabilities of Google Ads. But for businesses just starting out, a Shopify retargeting app can be a good starting point to get familiar with the concept.”
Arthur Korniyenko, Founder and CEO of GenovaWebArt
Get even more expert insights into managing your store and marketing in our complete guide to eCommerce website maintenance.
Retargeting vs. Remarketing: Which One to Choose?
When deciding between Shopify remarketing and Shopify retargeting strategy, discover how each works first. Use our brief comparison to choose a suitable approach:
Define your objectives clearly to select between the Shopify retargeting campaign and remarketing efforts or combine both to increase your ROI.
How GenovaWebArt Can Help with Successful Retargeting on Shopify
GenovaWebArt provides all the technical expertise to bring your Shopify retargeting and remarketing ideas to life. We closely collaborate with brand representatives, marketers, eCommerce managers, and entire marketing departments to implement your strategies properly.
Our extensive technical knowledge covers multiple Shopify services, including:
- Shopify CRO. Implement conversion rate optimization strategies to boost your store’s performance.
- Shopify theme development and customization. Tailor your theme to match your brand’s identity and functional requirements.
- Complex Shopify solutions. Build custom Shopify setups from scratch.
- Shopify app development. Develop custom apps to improve your store’s functionality and user experience.
- Shopify design. Create visually appealing and user-friendly Shopify stores.
- Shopify maintenance and support. Get ongoing support to keep your store running smoothly.
- Shopify API integration. Connect your store with external systems and services.
- Shopify Plus design and development. Get all the services above for your Shopify Plus setup.
We acknowledge the importance of Shopify retargeting and highlight it when collaborating with our clients. Here’s just one example of our work:
Supporting Kit and Kin’s Growth
Our client, Kit & Kin, a prominent name in sustainable baby care, aimed to enhance their eCommerce capabilities, expand reach, and increase sales.
To achieve these goals, we took a multi-faceted approach:
- Subscription app development. We created a custom subscription app to expand sales channels on Shopify and ensured recurring revenue for Kit & Kin.
- Global expansion. We скуфеув localized storefronts and implemented corresponding SEO strategies to let our client go global.
- Klaviyo integration. We enabled customer segmentation, personalized email campaigns, and in-depth performance analytics to inform retargeting efforts.
Through these initiatives, we established a strong foundation for effective retargeting. Using customer data and behavior insights, Kit & Kin can re-engage website visitors, recover abandoned carts, and nurture customer relationships.
Discover more success stories in our portfolio!
Conclusion
Shopify retargeting is an indispensable strategy for re-engaging your store’s visitors and turning them into regular customers. Define your ideal customer, segment your audience, personalize your content, use push notifications, and track performance to create a Shopify retargeting campaign that truly converts.
Want to start converting Shopify website visitors into customers right away? Contact GenovaWebArt for a consultation. We’ll tell you how our Shopify expertise can come in handy when developing a retargeting strategy that drives results.
