According to recent data, the return on investment for email marketing is 4,000% - $40 of profit for every $1 spent. With about 41% of companies saying that reaching out to customers via email is essential, Shopify email notifications are more relevant than ever. These tools for client retention can help you keep customers interested or entice them to come back for a purchase.
However, like with other Shopify features, there is a lot of choice when it comes to emails. This article will help you decide which notifications are optimal for increasing profits and customer retention. Using GenovaWebArt’s years of Shopify expertise, we’ll explain which email types have proven themselves worthy in practical tests.