Even if your e-commerce business is unique, socially beneficial, and environmentally friendly, there’s no guarantee that you’ll get high conversions and numerous leads. In reality, you need to invest in promoting your brand through advertising. By reaching a wider audience, you raise purchases, subscriptions, or other types of conversion.
2021 was the record year in terms of advertising usage worldwide. According to Forbes, 2022 should show even higher dynamics — up to $700bn in spending. Why? More companies realize the need for advertising to attract more customers to their online stores. And as this process is costly, Shopify affiliate marketing can be a good choice.
Not everyone can allow themselves to stuff their social media with ads as Amazon does, and that’s normal.
If you’re an e-commerce player eager to drive more traffic to your website and boost sales, affiliate marketing with Shopify opens up vast opportunities for you. And we, at GenovaWebArt, are ready to assist you in this customer acquisition journey. We’ve helped numerous e-commerce clients with Shopify app development, design, integrations, replatforming, and support. Learn our cases of pride from our portfolio.
Namely, this article will give you detailed instructions on how to prepare for selling your goods before you actually start the affiliate marketing of your Shopify store.
Besides, we’ll get you familiar with the best apps to use for affiliate marketing on Shopify. Stay tuned!
Frequently Asked Questions
What are the commission rates typical of affiliate marketing on Shopify?
There are two options you can usually use for rewarding your partners — the flat rate for each sale or a fixed percentage of the item’s price. Choose what is more cost-saving for you.
Where to find affiliates for my Shopify store?
Normally, you can inform others about your open affiliate program through email marketing, social media posts, your website, and specific affiliate network sites such as Omnistar.
What are the cons of affiliate marketing for my Shopify store?
We’ve covered the benefits in our article, but it’s just to say a few words about the possible challenges. First, you won’t get quick sales boosting results — affiliate marketing takes time. Second, you need a budget, as the commission rates can sometimes be high. Third, there’s a chance the affiliates can leave the program.
What is the marker of successful affiliate marketing with Shopify?
The primary indicator of a successful affiliate program is the percentage of increased sales by the referral links. For this aim, cherrypick affiliates very mindfully.