How to Promote Your Shopify Store: 10 Strategies with Examples

10 Strategies to Promote Your Shopify Store with Examples

Promoting Shopify store goes beyond simply purchasing ads and showing them everywhere you can. Instead, combining several marketing strategies suitable for your business requires a more comprehensive approach. Let’s explore the following ways you can use to promote your Shopify store.

1. Implement Effective Email Marketing Campaigns

Email marketing establishes as a timeless strategy to promote & advertise Shopify stores. It’s cost-effective, with an impressive ROI of $36 for every $1 spent. Besides, it engages your audience, drives sales, and cultivates long-term customer relationships.

This promotion strategy is also among the most converting ones. Here are the stats to prove this point:

But how do you make an effective email marketing campaign? Usually, it goes beyond sending promotional offers. It must involve thorough planning, compelling content, and thoughtful segmentation. A good email marketing campaign also delivers a personal touch that follows your customer preferences. 

To make it all easier for you, use email automation tools like Mailchimp or GetResponse. With these in place, you’ll create campaigns that convert.

2. Leverage Paid Advertising Campaigns

Another way to market your store involves paid advertising platforms like Google Ads and social media, typically Meta Ads. Let’s discuss how to leverage them to your benefit.

Google Ads

Google offers various ad formats that are highly effective in promoting a Shopify store. Here are your options:

• Search ads — take your website to the top of search engine results following specific keywords your audience types. It ensures your store is visible to users seeking products or services like yours.
• Display ads — enable you to showcase banners on websites across the Internet.
• Shopping ads — display product images, prices, and descriptions directly in search results.

Now that you know the options available, use these tips to make your campaigns successful:

• Carefully consider your ad copy.
• Use keyword targeting.
• Optimize your bid strategies.
• Adopt ad groups.
• Test different ad formats.

Meta Ads and Other Social Media Ads

Social media platforms like Meta (aka Facebook), Instagram, Pinterest, and others offer more cost-effective pricing than Google Ads. They also provide unique targeting capabilities and ad formats for audience engagement.

Leverage demographic, interest-based, and behavioral targeting to reach the right people. Ensure you include eye-catching visuals, compelling ad copies, and clear calls to action (CTAs). And remember to take a free crash course in social media marketing Meta offers.

3. Use Referral Marketing

Once you launch Shopify store and get your first customers, don’t stop on that. Implement a referral program to turn your existing clients into your brand advocates. But what does that mean in the first place? How to promote online store by using referral marketing?

Referral marketing uses word-of-mouth to promote your online business. You encourage your existing customers to recommend your store to their friends, family, and whatsoever, and offer them discounts or other perks in exchange. Moreover, you can provide the same benefits to a referee as well.

What sets this strategy apart? It helps you acquire new customers while increasing brand loyalty and trust. Also, this approach lets you generate organic growth compared to paid advertising.

For example, look at how GenovaWebArt’s client WinkyLux successfully implemented a referral program.

4. Invest in SEO

Search engine optimization (SEO) is one of the most crucial ways to promote your online store, and you can’t afford to ignore it. SEO improves your website’s organic visibility and attracts targeted traffic.

The best news is that Shopify comes with built-in SEO features. This eCommerce platform allows you to do the following:

• Use the auto-generated sitemap.
• Edit the title tags, meta descriptions, and URLs for web pages, products, collections, and blog posts.
• Edit the image alt text.
• Use relevant keywords across your website content.

Yet, while these built-in functionalities are decent, you may need more than that. Consider your website’s page loading speed and mobile friendliness. Also, incorporate backlinks to establish your store’s credibility.

5. Collaborate with Influencers or Bloggers in Your Niche

Partnering with influencers to promote Shopify stores is another viable idea. In fact, about 75% of marketing agencies and business owners have a budget allocated for such a reason. On top of that, 90% consider it a highly effective marketing approach.

But why is collaborating with bloggers or influencers a good strategy for your brand? Here are just several perks you’ll get:

• Increasing brand awareness and creating a buzz around your products
• Reaching new, niche-specific audiences
• Driving targeted traffic leveraging the influencer’s credibility

To achieve these benefits, you can opt for several Shopify store promotion formats:

• Influencer product reviews
• Unboxing videos
• Social media takeovers demonstrating your products authentically

Now, how to promote your Shopify store through influencer marketing? Choose a platform of your liking (we suggest Instagram as the top option) and find a popular blogger in your niche. Then, check if your goals align, write a compelling offer, and discuss your collaboration in greater depth.

6. Use Push Notifications

Encourage customers to return to your store with push notifications. These alerts remind shoppers about product updates, upcoming sales and events, special offers, and more. Here’s why using them can make a difference in driving engagement and boosting your Shopify store:

• With push notifications, you directly reach your audience on their devices, whether smartphones, tablets, or desktops.
• These short yet impactful messages cut through the noise and instantly grab attention.
• Notifications deliver personalized offers.
• They are the way to re-engage your audience.

Here are several tips on how to create meaningful push notifications:

• Make your messages concise.
• Personalize your notifications.
• Send notifications at a proper time for better user engagement.

And here’s another vital tip: let your users decide if they want to receive notifications from your store. Respecting their preferences is critical, as nobody wants to get tons of unexpected messages. Additionally, it’s wise to strike a balance and avoid overwhelming your customers with excessive notifications.

7. Encourage User-Generated Content and Customer Reviews

Your Shopify store’s success largely depends on your customer loyalty and trust. Here’s the exciting part: you can establish credibility and promote your business through user-generated content (UGC) and customer reviews. But how exactly does this strategy come in handy?

• UGC and customer reviews are like digital testimonials, providing social proof of customers’ positive experiences and satisfaction.
• UGC, such as customer photos, videos, or reviews, serves as visual and relatable content that resonates with your target audience, driving their purchase decisions.
• UGC shows the real-life benefits and value of your offerings.

Now, explore how GenovaWebArt’s client, Winky Lux, incorporated customer reviews into their website:

8. Utilizing Live Chat for Real-Time Customer Support

Another great way to promote Shopify store is to excel in customer support. That’s where live chat comes into play, revolutionizing how you connect with your customers. This solution allows for prompt, real-time responses and offers the following benefits:

• Immediate assistance and inquiries resolution for customers right from your website
• The ability to offer product recommendations and other promotions
• The positive impression of your brand

Here’s how GenovaWebArt experts implemented live chat capability into our client’s store, Ten Thousand:

9. Employ Content Marketing Strategies

There’s more than the product listings in your store. Each product description, picture, video, and blog section of your website bring the value you can’t underestimate. Use this content as a marketing tool to draw organic traffic to your store. Here’s how to achieve it:

• Figure out your audience’s demographics, interests, pain points, and preferences.
• Develop a content strategy and a schedule for posting it.
• Offer informative, entertaining, or educational content.
• Experiment with various content formats like blog posts, videos, infographics, podcasts, or social media posts.
• Optimize content for search engines.
• Encourage customers to leave comments and ask questions about the content you publish.

With compelling content, you position yourself as an industry expert and build credibility among your audience. On top of that, you address your customer pain points and queries, establishing your store as a go-to resource for helpful information.

Here’s how Kylie Cosmetics does this through their Instagram account. They combine professional videos and images with user-generated content, fostering loyalty among their audience.

10. Start Using TikTok

TikTok has taken the world by storm, captivating users with its short and engaging videos. This social media has hit over 1 billion monthly active users. And if that’s not the hint to start promoting your store there, we don’t know what else is.

As a savvy Shopify store owner, post TikTok content to unlock exciting opportunities, including the following ones:

• It allows you to reach a younger, highly engaged audience.
• TikTok’s addictive nature and highly shareable content make it a perfect platform to showcase your products, tell your brand story, and spark viral trends.
• It lets you create different content, from challenges to product reviews.
• As with any other popular social media, TikTok allows for influencer collaborations.
• Its algorithm-driven content discovery also ensures your content reaches a broader audience beyond your existing followers.

See what a large user base Crocs has managed to attract with TikTok:

The above are the most helpful tips to promote your Shopify store. But there’s more. Got interested? Read on to learn how GenovaWebArt can assist you in this journey.

How to Choose the Best Strategy for Promoting Your Shopify Store?

Choosing the best way to market Shopify store isn’t a one-size-fits-all approach. The most suitable tactics hugely depend on your business niche and target audience. Here’s what to consider when creating your marketing plan:

• Understand your products. What are you selling? How exactly do people discover your products?
• Know your audience. Where do your customers spend their time online and offline? What are their priorities in your products (price, convenience, and so on)? How do they prefer to receive information from you (email, social media)?
• Analyze your competitors. What are your competitors doing to promote similar products?

Answer these questions to get a comprehensive view of your offerings. Most importantly, research how successful brands in your niche promote themselves. Sign up for their email lists, analyze their social media, and study their ad strategies.

Finally, experiment with several marketing strategies and track their results to see what works and what doesn’t. Select several tactics that resonate with your audience best.

GenovaWebArt as Your Shopify Partner

Discover the difference with GenovaWebArt. As a certified Shopify partner, we’ve got the expertise to make your online store shine brighter than the rest and connect with your dream customers. Discover our comprehensive services:

• Shopify theme development and customization
• Shopify app development
• Shopify design
• Shopify solutions from scratch
• Shopify Plus design and development
• Shopify migration
• Shopify scaling

For each of the above services, we have dedicated experts who know all the intricacies of whether to customize Shopify store or create a design template. With our solutions at your fingertips, you’ll run a visually appealing, SEO-optimized, and feature-rich eCommerce website.

GenovaWebArt can also help you migrate your OpenCart store to Shopify, so you can take advantage of Shopify's b2b ecommerce features and benefits.

On top of that, we can advise you on email marketing tools, integrate a live chat into your store, come up with push notifications, implement customer reviews, and assist with other matters listed in today’s guide. Want to explore how we help our clients succeed? Check out our extensive portfolio.

Conclusion

Above we talked about how to market Shopify store. Because building a Shopify store is just one part of your success in the crowded eCommerce market. Properly promoting your online business is another crucial aspect. Employing Shopify gamification strategies in your promotion efforts can significantly enhance customer engagement and drive sales. Adopt a strategic approach and leverage the techniques described in this guide to drive growth and attract more customers.

GenovaWebArt, in turn, is ready to become your guiding light in this endeavor. With our comprehensive Shopify services, we will elevate your brand to new heights. Don’t wait any longer — contact us today and take the first step toward your eCommerce triumph with us.