Launching an eCommerce company doesn’t necessarily mean devising a groundbreaking product idea or manufacturing your own goods. Actually, you can start a successful business by becoming a Shopify reseller.

While becoming a Shopify reseller is a lucrative opportunity, it can be challenging if you’re new to eCommerce. So, keep reading our step-by-step guide to learn everything about a resale business model and how to leverage it.

As an expert Shopify design and development vendor, GenovaWebArt can share helpful insights on reseller business. Using our extensive background, we’ll provide you with the best practices to follow.

A Workout Meals online store on Shopify, supported by the GenovaWebArt team, Screenshot for Blog Article - How to Become a Shopify Reseller

Table of Contents

Why Become a Shopify Reseller?

Why Become a Shopify Reseller, Illustration for Blog Article - How to Become a Shopify Reseller

Becoming Shopify resellers is an appealing option for those striving to start an eCommerce store. The following are just a few reasons to choose this business model.

Low Startup Costs

The relatively low startup costs are the primary reason to become a Shopify reseller. Unlike traditional businesses demanding significant capital investments, resale requires minimal upfront funds. A computer, internet access, and a Shopify account are everything you need to start selling.

Wide Product Selection

You can access a vast range of products from different suppliers as a Shopify reseller without worrying about manufacturing or storing inventory. Shopify itself has a broad network of suppliers, so you can get products in various categories.

Competitive Pricing

Another reason to start a business as a Shopify reseller is the ability to offer competitive pricing. Since you’re not in charge of manufacturing products, you can focus on finding quality goods at a reasonable cost from suppliers and setting a competitive price for your consumers.

Work Flexibility

One more significant Shopify b2b feature of becoming a Shopify reseller is the flexibility it provides. As long as you have an internet connection, you can manage your online store from anywhere. It allows you to travel, work from home, or even run your business while working full-time.

High-Profit Margins Potential

Shopify resellers typically earn high-profit margins. That is possible thanks to the advantages we listed above: no need for product manufacturing and negotiating reasonable prices with suppliers.

How to Become a Shopify Reseller: Several Steps to Follow

Several Steps to Follow, Illustration for Blog Article - How to Become a Shopify Reseller

What do you need to do to start a reselling business on Shopify? We’ve compiled a simple step-by-step guide for you. 

Creating a Shopify Store

Your first step toward a reseller business on Shopify is creating an online store. For that, you need to sign up for a Shopify account, choose a pricing plan that suits your business needs, and customize your store’s design and layout.

Choosing a Niche or Product Category

Once you have your Shopify store created, it’s time to choose a niche or product category to specialize in. This decision will help you focus on finding and picking the best goods to sell. Some popular niche categories include fashion, beauty, electronics, and home goods.

Selecting Products to Sell

After choosing your niche, you may start selecting products for resale. You can search for suppliers and wholesalers online or use tools like Oberlo to find and import products directly into your Shopify store (keep reading to learn more about locating a supplier). When selecting products, choose quality goods your target audience will be interested in.

Setting Up and Managing Your Store

Once you have selected the products, you can launch a Shopify store. It includes creating product pages, setting up payment and shipping options, and managing inventory levels. You may also want to install apps and plugins, such as inventory management systems or email marketing tools, to help you run your store more efficiently.

Promoting Your Store

Finally, promoting your online store is necessary for making higher sales and growing your Shopify reseller business. This stage typically involves using social media platforms like Instagram and Facebook. You can reach potential customers, run paid advertising campaigns, optimize your website for search engines, and offer promotions and discounts to encourage sales.

Best Practices to Sell More as a Shopify Reseller

Becoming a reseller isn’t enough to make a fortune. You also need to start selling effectively. Leverage the following tips and best practices to attract more customers and make your business successful.

Focus on Customer Service and Satisfaction

It’s one of the most critical aspects of running any successful eCommerce business. Prioritize customer satisfaction by fulfilling the orders fast, responding promptly to client inquiries and complaints, and improving the shopping experience wherever possible. It’ll help you build a positive reputation for your brand and encourage customers to return for more purchases.

Build a Strong Brand and Online Presence

Your brand is your business’s essence, and building a strong one can help you stand out on the saturated market. How can you do that? Come up with a memorable brand name, logo, and color scheme that match your offerings and speak to your target audience. Establish an online presence by creating engaging social media content using SEO and email marketing.

The eCommerce industry evolves constantly, so keeping up with the latest developments is critical to remain competitive. Attend industry events, follow industry leaders and influencers on social media, and read relevant resale-related publications and newsletters.

Cultivate a Network of Suppliers and Customers

The success of your Shopify reseller online shop hugely depends on a reliable network of suppliers, manufacturers, and, of course, customers. So, nurture supplier relationships by maintaining open and transparent communication, negotiating favorable terms and pricing, and providing timely payments. When it comes to the customers, deliver top-notch service across all channels, offer personalized promotions, and provide loyalty programs.

Gather a Mobile Community

Mobile sales account for 43.4% of all eCommerce sales. So, create a community through social media and optimize your website for a comfortable mobile shopping experience.

Where to Find Suppliers for Your Shopify Resale Business

Finding trusted vendors is crucial for Shopify resellers to maintain the quality of their products and services. Here are some of the places to search for those:

  • Wholesale directories and marketplaces. Platforms like SaleHoo, AliExpress, and Worldwide Brands provide a wide range of options for reselling. They allow you to browse and buy products directly from manufacturers or suppliers.
  • Online research. Look for suppliers on business directories like Yelp, Yellow Pages, and ThomasNet.
  • Trade shows and events. Attending trade shows and events will help you network with suppliers and discuss business deals.
  • Referrals. Asking for referrals from other resellers or industry professionals can help you find trusted vendors.

Start Your Shopify Reseller Online Store with GenovaWebArt

If you are ready to get started as a Shopify reseller, your online store must be of high quality. You may require some expert help, and GenovaWebArt can provide it.

We’ve long become a Shopify partner, so our professionals specialize in all aspects of this eCommerce platform. Being a part of the Shopify partner program, GenovaWebArt can assist you with the following tasks (and beyond):

  • Develop and customize a Shopify theme
  • Develop a Shopify app
  • Design a Shopify store
  • Deliver complex Shopify solutions from scratch
  • Migrate your existing store to Shopify or Shopify Plus
  • Explore options for improvement of your sales
  • Sell internationally on Shopify

Our team has a background working with resellers and helping them achieve their business goals.

Read also: Migrating from OpenCart to Shopify

GenovaWebArt’s Impact

For one of the business projects, GenovaWebArt’s team has successfully moved all customers and orders from an outdated WooCommerce website to a new Shopify store. We’ve also improved the malfunctioning custom app, which verifies the customer’s age through a governmental ID agency. Plus, we added a new functionality that activates transferred customer accounts on the login page.

If you want to learn more about our projects, feel free to look through our portfolio.

Final Thoughts

Becoming a Shopify reseller is a decent opportunity for anyone interested in starting an eCommerce business without the hassle of product development and inventory management. Focus on customer service, build a strong brand, and cultivate a network of suppliers and customers to reach success.

And remember, if you need a fast and user-friendly online store to become a reseller, GenovaWebArt has got you covered. With our comprehensive Shopify design and development services, you’ll get a high-quality eCommerce website. So, contact us today to discuss your reseller project in greater detail.

Frequently Asked Questions

Is being a Shopify reseller illegal?

No, it’s not illegal. It is a legitimate and common business model where individuals and companies resell products from other manufacturers or suppliers through their Shopify store.

How much does it cost to become a Shopify reseller?

The cost will mostly depend on the chosen Shopify pricing plan, your online store’s complexity, and marketing efforts. Additionally, you will purchase goods from various suppliers, meaning the prices will differ following your niche, product type, product quantity, etc.

How do I find products to sell as a Shopify reseller?

When you start a reselling business, you can find products through wholesale directories, online research, trade shows, or referrals.

Do I need to have experience in web development to become a Shopify reseller?

No, you don’t necessarily have to be an expert in web development. Shopify provides an easy-to-use platform that allows you to create a professional-looking online store without any coding knowledge. Yet, having some experience in web design and development can help customize and optimize your store.

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