Did you know that over 80% of eCommerce customers leave the store without completing checkout? There are multiple reasons why it happens. Maybe, the shoppers are disappointed with the shipping cost. Or perhaps, they want to look for cheaper options in other stores. Finally, they may doubt the purchase and postpone the decision for the future. And guess what? They are unlikely to return.
Luckily, Shopify Plus offers an effective solution to this issue: Shopify Scripts. These are tiny yet highly beneficial pieces of code that enhance the checkout experience and thus, boost conversions. Depending on the script’s type, it may have a specific purpose and benefits. The scripts often involve discounts, promotional codes, shipping information, or payment gateway choices.
We at GenovaWebArt are experts in Shopify solutions. Our team provides multiple services for eCommerce stores. In this post, we will share our experience and describe the ten most efficient and widespread Shopify scripts, highlight their benefits, and explain how to use them properly.
Frequently Asked Questions
How Can I Benefit from Shopify Scripts?
If you run an eCommerce business, you can use Shopify scripts to optimize your checkout process. Scripts are small pieces of code you can generate and use to engage your customers at checkout. Discounts, promotional codes, and gifts will encourage buyers to complete their purchases. Thus, you can boost your sales, address the cart abandonment challenge, and increase conversion rates.
How Can I Improve my Shopify Checkout?
Using Shopify Scripts is one of the best methods of improving the checkout experience. In particular, you can use a script as a generator of various discounts and offers for your customers. For instance, you may apply a discount for new subscribers or those whose cart total reaches a certain amount. This way, your customers will be more interested in completing the purchase and returning to your store.
Can I Make a Script on Shopify Myself?
Yes, you can create your own scripts on Shopify Plus. For that, you can use the Script Editor app. However, writing scripts tailored to your business needs may require technical expertise. So if you lack it and don’t know how to use Ruby API, you can turn to our company and create the best Shopify scripts for your needs.
What Are the Most Effective Shopify Scripts?
There are dozens of helpful and practical types of Shopify scripts. Among the most popular ones, it’s worth mentioning Buy One Get One (BOGO), Free Gift with Purchase, Tiered Discounts, Tagged Customer Discounts, New Customer Discounts, etc. However, it would be best if you chose scripts based on your individual business specifics.