In this regard, Shopify is the platform that helps to boost sales, improve conversion, and expand the audience. Here are some stats:

  • Around 28% of all UK stores on Shopify sell clothes, being the number one market for the platform.
  • The platform has approximately 2.1 million daily active users.
  • Fashion Nova, one of the most popular clothing brands on Shopify, has generated over $2.4 million in sales revenue

To let you see how successful your Shopify clothing store can be, we at GenovaWebArt have collected 30 different examples of online fashion stores and listed remarkable features about each of them.

GenovaWebArt continues sharing the best Shopify store examples from various industries to guide and inspire you in building your own shop. Reach our team’s expertise to turn your ideas and ambitions into a digital solution that beats all these clothes stores using Shopify!

Table of Contents

BlackMilk: The Best Shopify Clothing Store

The homepage of the BlackMilk Clothing website, one of the best fashion stores on Shopify - GenovaWebArt blog article, screenshot

It’s hard to choose the best of the best—but in our opinion, BlackMilk Clothing is worth being the one. The fashion brand has a remarkable story: after creating iconic muscle leggings, it developed into a profitable brand relying on a content marketing strategy with storytelling, social proof, and community building. For this, the basic Shopify functionality is enough for the store.

Ten Thousand: The Best Shopify Plus Fashion Store by GenovaWebArt

Ten Thousand online store developed on Shopify Plus by GenovaWebArt, Screenshot for Blog Article - Best Shopify Clothing Stores

Among several fashion stores on Shopify Plus we’ve built, Ten Thousand adopts all the best features of an online sportswear brand. It has various product categories for men, from shorts to accessories, has intuitive navigation, and offers shopping field-tested gear from famous athletes. Our specialists worked on Shopify Plus development and ongoing support for this store. Ask us to create a similar clothing website for you.

Good American: The Best Shopify Plus Fashion Store

Good American website homepage, the online store built on Shopify Plus, Screenshot for Blog Article - Best Shopify Clothing Stores

Good American, a clothing brand for all women, is a great example of leveraging Shopify Plus functionality. In addition to celebrity marketing (the brand is promoted by Khloe Kardashian and Emma Grede), it was able to collect $1 million on the first sales day thanks to Shopify Plus support of this high-volume enterprise.

Jaded London: Top Shopify Clothing Store for Autumn 2022

Male and female product categories listed on the homepage of the Jaded London online store, Screenshot for Blog Article - Best Shopify Clothing Stores

This autumn, Jaded London has must-watch clothing for urban London culture. The brand relies on eye-catchy designs and Instagram promotion campaigns to win customers' hearts. And to engage more people to turn into customers, the store employs the “buy now pay later” feature and free delivery for costly purchases.

Fashion Nova: The Best Shopify Dropshipping Clothing Store

Homepage of Fashion Nova website, one of the most popular clothes stores using Shopify, Screenshot for Blog Article - Best Shopify Clothing Stores

Fashion Nova is one of the most popular Shopify stores in the dropshipping domain and the fashion niche in general. The remarkable features of this clothing giant include rich and high-quality content, a user-friendly collection view, Instagram-like buttons, and blogging. To keep so many elements in one place, the brand uses the Shopify Plus platform.

ModCloth: The Leading Shopify Women’s Clothing Store

ModCloth online clothing store on Shopify, homepage and navigation menu, Screenshot for Blog Article - Best Shopify Clothing Stores

Since 2002, ModCloth has promoted inclusiveness and body positivity in women’s clothing. The brand promotes joy, charity, love, and support, and the whole Shopify website corresponds with these values in colors, styles, product photos, and UX design. This store is a good example of building a Shopify store consistent with your branding.

Bee Inspired: Shopify Wholesale Store

New releases notification on the homepage of the Bee Inspired online clothing store, Screenshot for Blog Article - Best Shopify Clothing Stores

Bee Inspired is an international brand selling various streetwear categories, including jeans, hoodies, shirts, shorts, footwear, and sportswear. The company mostly relies on the discount campaign, offering markdowns for special product categories, discounts for students and mobile app users, and price deals for retailers on buying clothes for wholesale prices.

Jimmy Jazz: The Best Shopify Fashion Store in USA

A homepage example of an online shopping store on Shopify from Jimmy Jazz website, Screenshot for Blog Article - Best Shopify Clothing Stores

In the US market, Jimmy Jazz is a bright representative of hip-hop street culture, offering streetwear, sportswear, footwear, and designer clothes. The brand is also a place to shop for international brands, including Nike, Jordan, and Adidas. The Shopify theme used by Jimmy Jazz is minimalistic, focusing on the products and upcoming releases, just like selling in the hip-hop music industry.

Love Luna: Ideal Fashion Store Shopify

The homepage of the Love Luna website, one of the best clothing stores on Shopify, Screenshot for Blog Article - Best Shopify Clothing Stores

Everything Love Luna has is as it should be: bright colors, intuitive UI/UX, and a well-targeted website for its audience. And even more—the store clearly cares about its social and environmental footprint. All these features correspond with the business aim of selling reusable sanitary products and clothes for women. The company uses an upselling strategy to boost sales and offers free shipping.

Judith and Charles: Top Fashion Store on Shopify for Women

A homepage part of the Judith & Charles high-fashion clothing store on Shopify, Screenshot for Blog Article - Best Shopify Clothing Stores

Judith & Charles is a highly successful fashion store for females from Canada. The Shopify theme chosen corresponds with the brand's high-fashion products: all the images are big, bright, and eye-catching, and the rest of the website is white, muted, and simplistic. The remarkable thing about this store is a “complete the look” feature that is based on the website recommendations.

Zanerobe: Men’s Fashion Shopify Store

Homepage of the Zanerobe website, the online store for sustainable men's fashion, Screenshot for Blog Article - Best Shopify Clothing Stores

For men, Zanerobe offers pants, tees, shorts, jackets, shirts, and accessories focusing on sustainability. In addition to customer-friendly support and easy checkout, the brand has an engaging editorial section with exciting content for the target audience, professional young men. All in all, the brand sells products by promoting its clothing as a lifestyle.

Motel Clothing: Promising Women’s Fashion Store on Shopify

New arrivals presentation on the homepage of Motel Clothing, a promising online clothing brand, Screenshot for Blog Article - Best Shopify Clothing Stores

Being not as popular as other Shopify fashion websites in our list, Motel Clothing has great potential to become one of the best stores in 2023. The store sells fashionable clothing on different platforms, including ASOS, MotelRocks, and several physical stores. Its website colors change depending on the release styles and mood, focusing on the latest collection and attracting fast fashion lovers.

Proozy: Online Fashion Department Store on Shopify

Proozy, an online fashion department store example that uses Shopify platform, Screenshot for Blog Article - Best Shopify Clothing Stores

Proozy sells various types of products, including clothing, footwear, accessories, bedroom, kitchen, and electronics. The online outlet store relies on email marketing to engage its customers, adjusting daily discounts, arranging product collections, and investing in attractive, high-quality images. This personalization strategy makes Proozy a good example of how to sell to a wide and diverse audience.

Hardgraft: The Best Men’s Fashion Online Store in Europe

An example of a product image from Handgraft, an elegant clothing brand for the UK and European markets, Screenshot for Blog Article - Best Shopify Clothing Stores

For European buyers, Hardgraft offers a unique set of elegant clothes and accessories. To become one of the best fashion stores on Shopify, this brand added several custom elements to its platform to highlight its style, including navigation menus, instant FAQ section pop-ups, and outstanding product photography. As a result, consistent branding and heavy investment in the admiring design increase trust.

Skinnydip: The Best Women’s Fashion Online Store in the UK

Skinnydip online fashion store on Shopify, homepage view, Screenshot for Blog Article - Best Shopify Clothing Stores

A London-based brand Skinnydip offers accessories for girls. The brand sells iconic fun phone cases and uses Shopify Plus to manage its online platform. The store has bright, fun colors, customized checkout to make the purchase as simple as possible, and easy navigation. Also, website clients can enter ‘Nail Club’ to join the community and get the latest fashion news.

White Fox Boutique: The Biggest Fashion Shopify Website

Homepage of White Fox Boutique, one of the biggest Shopify fashion online stores from Australia, Screenshot for Blog Article - Best Shopify Clothing Stores

Among prominent Shopify fashion eCommerce stores, White Fox Boutique is one of the leaders in the Australian market, offering everything from apparel to accessories. The homepage shows the latest arrivals, highlights from social media, and the most trending items. These are the basics of a successful eCommerce website well-done by White Fox Boutique.

Sarah Haran: Successful Shopify Clothing Store

Sarah Hanan website homepage view in October 2022, Screenshot for Blog Article - Best Shopify Clothing Stores

The success of the Sarah Haran brand shows how important it is to provide detailed and user-friendly overviews of your products. The handbags on the website have comprehensive product bundles, customizing the information displayed to each customer and offering to change colors in the bundle. Sarah Haran shows a good example of how to smartly adopt the upselling strategy.

Black Halo: Best Online Clothing Store with Shopify

An example of homepage for Shopify female clothing store from Black Halo, Screenshot for Blog Article - Best Shopify Clothing Stores

By using Shopify, Black Halo manages to unite several clothing categories, including customized dresses, business outfits, and evening wear. To promote the brand, the store heavily relies on Instagram, investing in high-quality photos and cooperating with influencers. Also, Black Halo makes good use of email marketing, empowered by automation tools.

SM Global Shop: Top Selling Clothing Store on Shopify

Website homepage of SM Global Shop, one of the best Shopify fashion stores for K-Pop fans, Screenshot for Blog Article - Best Shopify Clothing Stores

SM Global is the most successful K-Pop merchandise store these days. By occupying a highly popular niche for a specific audience, the brand has an official K-Pop apparel distributor as its partner to let its website visitors buy clothes directly from their idols, making K-Pop fans loyal to the shop. Everything left is to let website visitors easily navigate and buy what they came for!

Sunday Somewhere: The Best-Selling Shopify Clothing Store in the US

A product view example from Sunday Somewhere, a Shopify online store for sunglasses, Screenshot for Blog Article - Best Shopify Clothing Stores

Being picked by American celebrities like Beyonce and Kate Hudson, Sunday Somewhere is a very successful shop on Shopify Plus. The premium-class brand offers sunglasses for adventurous and spontaneous people, and all the photos give this mood to website visitors. The remarkable features include informative product images, showing sunglasses from different angles, and a well-built purchase flow.

Tentree: The Best Women’s Clothing Shopify Store in the UK

Male and female clothing navigation from the homepage of the Tentree fashion website, Screenshot for Blog Article - Best Shopify Clothing Stores

Tentree is a clothing store that cares about nature and its buyers, offering women and men various types of cozy clothing and aiming at selling a billion trees by 2030. With this strong and attractive messaging, the website navigation and product purchases become extremely meaningful for UK female customers.

Huxbaby: The Best Children’s Clothing Shopify Store

Baby and kid clothing navigation from the homepage of the Huxbaby clothing store, Screenshot for Blog Article - Best Shopify Clothing Stores

Huxbaby is an Australian online store offering organic, high-quality clothing for babies and kids. Like several other shops in this list, the brand emphasizes its devotion to caring about our planet and encourages parents to let their kids be planet-friendly from a young age. With intuitive navigation and colorful photos, Huxbaby ensures that environment-conscious kids will be stylish.

Natural Baby Shower: Best Shopify Store Kids Clothing in Europe

Homepage of Natural Baby Shower, one of Shopify fashion eCommerce stores from New Zealand, Screenshot for Blog Article - Best Shopify Clothing Stores

Among Shopify clothing websites for kids, a UK-based brand Natural Baby Shower is focused on natural products, gentle care, and gaining family trust. In this regard, the brand offers informative product descriptions, affordable prices, and friendly customer support. With its huge catalog, Natural Baby Shower aims to become the one and only place to shop for baby products.

Rhone website homepage view in October 2022, Screenshot for Blog Article - Best Shopify Clothing Stores

In the list of apparel Shopify stores, Rhone stands out as the shop that invests in meeting its target audience in any possible way. In particular, it offers apparel and gear for every possible level of activity, aesthetical needs, and lifestyle dynamics. To ensure product quality, Rhone makes clothes with antibacterial protection. With these attributes, all that’s left is a Shopify online store that nicely arranges these products.

Victoria Beckham: Legendary Shopify Store for Clothes

Selecting country and currency before coming to the homepage of the Victoria Beckham clothing brand website, Screenshot for Blog Article - Best Shopify Clothing Stores

We couldn’t omit Victoria Beckham's legendary brand from our list of the best Shopify fashion stores. Launched in 2008, the store has international fame, is presented in over 50 countries, and generates tremendous sales. On the Shopify Plus-powered platform, the Victoria Beckham store has dynamic visual content, luxury UX, and elegant use of fonts and other design elements.

Alo Yoga: The Best Shopify Store for Sportswear

Sportswear products ecosystem example from Alo Yoga, one of the best Shopify fashion online stores, Screenshot for Blog Article - Best Shopify Clothing Stores

In the sportswear niche, Alo Yoga is a remarkable example of upselling its offerings with related beauty products and equipment for training. Brand consistency can be also seen in supporting a non-profit organization that promotes activity and mindfulness and selling yoga classes. This online store example is pure inspiration for building an entire ecosystem around a clothing brand.

Jolly Costume: The Best Shopify Store for Costume

Homepage and navigation menu on the website of Jolly Costume online clothing store on Shopify, Screenshot for Blog Article - Best Shopify Clothing Stores

If you’re selling costumes, check out Jolly Costume. This brand has several menus for different costume themes, including anime, Disney, Star Wars, Super Mario, and many others. This navigation lets website visitors quickly find what they want and buy the complete clothing package for their special occasion.

Adored Vintage: Vintage Clothing Shopify Store No.1

Several product categories previewed on the Adored Vintage website homepage, Screenshot for Blog Article - Best Shopify Clothing Stores

Vintage clothing is a specific request, and Adored Vintage keeps being the best Shopify store at meeting it. The store contains stylish photos, zoomable product images, and easy product navigation. Also, the vast product selection is another major reason why the brand has become one of the leaders in the vintage niche.

PinkBlush: Maternity Shopify Clothing Store

An example of choosing models and promoting products on Shopify from the PinkBlush Maternity online clothing store, Screenshot for Blog Article - Best Shopify Clothing Stores

Among the best Shopify clothing stores, PinkBlush Maternity manages to sell maternity clothes in the most natural way possible. The brand offers maternity clothes along with women’s clothing with clear navigation and sells various types of clothing for any occasion, from swimsuits and jeans and tops. Also, the store has nice maternity fashion photos on the website and from their Instagram clients.

Kerrits: The Most Successful Shopify Clothing Store in 2022

A homepage example from Kerrits, one of the best online fashion store examples on Shopify, Screenshot for Blog Article - Best Shopify Clothing Stores

This year, Kerrits showed how a successful Shopify store should look, managing to reach success and offer innovation in clothing for horse riding. Since its launch, its equestrian apparel for women and kids has become extremely popular, letting the brand switch from a wholesale strategy to becoming direct-to-consumer with personalized email marketing and a ‘Shop the Look’ feature.

How to Customize Your Shopify Fashion Store with GenovaWebArt?

If you want to incorporate some of the insights from these Shopify fashion online stores into your website, we’re ready to help! With vast experience in the clothing and fashion industry, our experts know how to build online stores on Shopify and add custom visual elements to them. 

The full list of our Shopify-related services includes:

  • Design and development: We do theme development and customization, develop Shopify app development, make UI/UX design, and build complex Shopify solutions from scratch.
  • Shopify Plus: Since 2014, we offer bespoke Shopify Plus, migration to Shopify Plus, and ongoing support. 
  • Replatforming: Custom and standard (from BigCommerce and Magento) eCommerce migration to Shopify.
  • Expansion and scaling: Assisting your store in growth with expansion stores, API and third-party integration, performance and conversion optimization, and Shopify maintenance and support services.

Contact us, and we’ll create a visual layout for your website, create UI/UX, develop a theme, build custom features and create private apps, and integrate all the required software and relevant pixels. We build Shopify stores that address your needs and support your business growth.

Final Thoughts

As you can see, the best Shopify clothing website should correspond with the brand identity, engage the target audience, and offer some special features to stand out and boost sales. The 2022 trend is about inclusiveness, sustainability, and minimalistic design. Yet, niche products, colorful websites, and online department stores can also be profitable. The choice is all yours—but don’t damage the basic sales-generating elements like content quality and navigation.

If you want to improve your Shopify store with the features from our list or customize it to your unique needs, we are ready to cover your request! Just drop us a line, and we’ll build the best Shopify fashion website for your customers.

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